Marketing and Leasing
RESIDENTIAL MARKETING PROGRAMS
The Occupancy Plus Program
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VACANCY! VACANCY! VACANCY! VACANCY! |
What is the solution to vacancies? If there were a simple answer, everyone would know it. Pro Management simply compares the fundamentals of analyzing apartment vacancies to the basic elements of any business...which means we have a BUYER, a SELLER and a PRODUCT.
By approaching a vacancy problem through an analysis of the apartment buyer (the prospective renter), the apartment seller (the leasing consultant), and the apartment product (the property, pricing and service), we simplify the solution to vacancies into three categories.
A solution to vacancy problems can be found by addressing and solving problems in the following areas:
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BUYER |
SELLER |
PRODUCT |
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The focus of The Occupancy Plus Program is to equip onsite management with "toolboxes" of tips, tricks and techniques to produce the desired results. Not every tool is useful for every property or with every market fluctuation; the concept here is to have a variety of tools and programs to employ for occupancy success. Some approaches have a dual usage of being used as promotional marketing concepts and then as resident retentions programs during a tenant's stay on the property; specific examples in this area are the "Pays to Stay" and "Guaranteed Maintenance" Programs employed by Pro Management.
LEASING CONSULTANT TRAINING
Pro Management views the science of marketing as a means to generate prospective renters. All Leasing Consultants are trained to develop and employ a Marketing Plan specific to the property they service. We employ a methodical approach by addressing opportunities in the following areas:
♦ CURB APPEAL: First Property Impressions
♦ SIGNAGE: Identification / Information / Directional
♦ ADVERTISEMENT: Newspapers / Rental Publications / Online
♦ PROMOTIONAL MATERIALS: Brochures / Flyers / Coupons / Cards
♦ VALUE ADDED MARKETING: Free Services and Specials for Residents
♦ REFERRALS & NETWORKING: Residents / Vendors / Local Business / Neighboring Apartment Communities
♦ ONSITE EVENTS: Resident Safety and Education / Newsworthy Events / Community Programs
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Pro Management offers training for our Leasing Consultants in the skills of "selling" apartment homes; this training includes the following topics:
♦ TELEPHONE TECHNIQUES
♦ IDENTIFYING RENTERS WANTS AND NEEDS
♦ PROFESSIONAL PROPERTY TOURS
♦ OVERCOMING PROSPECT OBJECTIONS
♦ SALE CLOSING COMMUNICATION
♦ FOLLOW-UP FUNDAMENTALS
To maintain a competitive edge, "shoppers" often evaluate the onsite managers of Pro Management properties both over the phone and in person. This procedure is intended as a learning experience to provide both positive reinforcement and constructive feedback for improvement. Constant attention is given to developing the attitude of service and the practice of caring for the apartment community.
